How to Market Your Event

Everything you need to sell tickets and amplify your creative voice across Scarborough.
Built for independent producers, solo artists, venue managers, and sporting clubs.

Street :2026 Season over

Fringe: 29 Oct- 1 Nov

Art :29 Oct- 1 Nov

Extreme: 2026 season over

Lights: 2026 season over

Mandatory Brand Rule for All Programmed Events

If your event is part of one of Scarborough Fair's festivals, you must include either The Scarborough Fair logo or one of the festival logos on every printed flyer, poster, and social media post.

Graphic Design

High-resolution assets designed to give your individual show distinct polish while connecting directly to Scarborough Fair and our festivals.

Brand Guidelines

Colors, font, and examples of
logo element use.

Pdf document | 13 Pages

Logo Pack

All festival logos in varying colours and formats.

Festival Logos

Social Media Templates

Ready-to-edit layouts for
Instagram 4:5 posts, 9:16
reels/stories cover frames,
Facebook banners, and square
event thumbnails with drop-in
photo frames.

Canva Kits

Poster & Flyer Templates

Standard commercial print
templates on canva to help you
create posters and flyers to
market your events.

A3 / A4 / A5 Canva Kits

QR Codes

Learn how to create and use a QR Code

PDF Document | 1 Page

Instant Amplification

Don't forget to add us as a collaborator on your post, or tag us!

1. Invite Collaborator (Instagram Co-Author)

Inviting @TheScarbFair as a collaborator on instagram co-authors the post so it instantly appears on both feeds, immediately multiplying your reach across our 2k+ followers.

2. Tag Us in Photos & Stories

Tag @TheScarbFair on Instagram and Facebook so the festival team gets an instant alert to reshare your reels, behind-the-scenes clips, and posters directly into daily festival highlight stories.

1-on-1 Marketing Help

Stuck on your audience targeting? Need a quick proofread of your press release or assistance building your social assets?

Contact our festival team to ask us any questions or to book a virtual or in person meeting.

Free Mentorship

Frequently Asked Questions

Marketing Queries

Can The Scarborough Fair team print posters on our behalf?

We print and distribute the official printed Season Guides. However, individual promotional posters and event flyers remain the responsibility of each producer or artist. You can download our poster/flyer templates above.

What happens when my event sells out?

Notify the festival coordinator immediately! We will instantly apply a high-contrast "SOLD OUT" badge on the website guide to prevent disappointed attendees, while sharing a celebration shout-out on social channels. If your venue has capacity to add a second show or extra balcony tier, we will help broadcast the added date.